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branding part 1 | ontario lifestyle photography

To many individuals, a company brand conjures up images of logos, when in reality, a logo is only part of the entire brand package.  A company’s brand is a combination of the visual goods that help you recognize the company but also the non-tangible items that help define and personalize any-sized company to their customer base; past, current or potential.

photos by holly is evolving and there’s no half-effort in this process. Providing a professional, quality experience and delicious (yep, delicious!) line-up of products and services is paramount to me and research, trial & error, hard work, experimentation, education and more are all key to business development.

Changes on the blog have happened and changes to the website are happening now.

Products are being checked out and added to the list.

Presentation and packaging are in various stages of completion.

Here’s a small look at the logo & business card portion of my brand. A huge thank you to Kim at MadiLu Designs for her amazing work! I absolutely loved collaborating with her 100% and couldn’t be happier with her level of customer service, vision and ability to make sense of my thought process and ideas.

For Holly « madiludesigns.com - [...] the lovely Holly’s new logo and set. She wrote a very good blog post about branding. It’s cool to see your work in action. Holly is even cooler. Check it out and [...]