On May 26th, 2012 I’ll be joining photographic forces with over 20 photographers in Southwestern Ontario and British Columbia. Why? To help raise funds and awareness for Melanoma and the David Cornfield Melanoma Fund.

Not Just Skin Deep is an initiative hoping to raise $10 000 in one day by shooting portraits for up to 100 families. An excellent cause and one I’m 100% happy to dedicate my time and effort.

There are 5 sessions per photographer (max 5 people per session/family) with times set at (4:30pm BOOKED), 5:10pm, 5:50pm, (6:20pm BOOKED) and (7:00pm BOOKED). Please contact myself or NJSD for booking and payment.

Waterloo will be the city of choice for myself with a specific location to be announced at a later date.

Not Just Skin Deep & The David Cornfield Melanoma Fund

Not Just Skin Deep. The goal is to raise $10,000 in one day for the David Cornfield Melanoma Fund. Over 20 photographers in Southwestern Ontario and British Columbia have volunteered their time and talent to support this initiative! On May 26th, we will come together to provide portraits for over 100 families, with 100% of the proceeds supporting the David Cornfield Melanoma Fund.

The David Cornfield Melanoma Fund (DCMF) is a local organization that funds programs to raise awareness as well as melanoma research.  DCMF’s immediate goal is to develop and distribute educational materials to young people and their caregivers to teach about the importance of prevention and early detection. Their ultimate goal is to find a cure and they need our help to make those goals reality.

Thank you for your support. It means more than you could imagine to myself and many others who have been touched by Melanoma.

Holly

This week’s challenge with I Heart Faces is “hearts“. Timely don’t you think? My pick was pretty easy! I see you too!! ;)

choice

It isn’t easy to become a photographer, but it is something widely accessible. And there’s a big difference between the two.

Every day I hear about, read about or am told about a new photographer… one who has either progressed from mom-tog to photographer, student to photographer or hobbyist to photographer. Those deep in the industry are working hard for an end result be it creative, business-based or both. On the flip-side, those researching and hiring photographers are surrounded by packages, promotions, marketing and no doubt feel they are on an endless carousel of choice.

Choice.

I view photography as something more than just me picking up my camera, snapping the shutter a few times and giving you the images, simultaneously hoping for the best. To me, it’s a collaboration of my insight, vision and experience with your vision and interpersonal connections. It’s about quality, not quantity. It’s about skill, style and timeless memories. It’s not about you being my 203rd session in a year because it sounds cool. Because wow, that doesn’t. You are an individual with personal moments, not a number or notch on my camera strap.

I know I’m not everyone’s photographer of choice and I am 100% okay with that. I don’t want someone to feel they have to hire me. I want them to want to hire me. It’s a choice to support those with whom we resonate and connect. Mutual respect for your memories and my ability to showcase them is what keeps me moving forward.

An investment in photography shouldn’t be done on a whim. Educate yourself, ask questions and by all means, find a connection that flows from beginning to end; from the time you touch base with a photographer to the moment you view your session images for the first time.

This morning I came across an article that had “rant” and “I love photography” in the title. Odd? Perhaps, but as I read through the words I found myself smiling, nodding my head and giving the odd fist-pump in agreement. Okay, maybe I didn’t toss out a fist-pump, but I was close.

Years before I dove head-first into photography, I owned several film point and shoot cameras. Remember the ones with the 110 film cartridges? Yeah, that one. I’m sure it’s floating around my house somewhere because you know, I did find my yellow sony walkman a few weeks ago. Hello, my name is Holly and I’m a closet hoarder.

Digital cameras make things super easy for people to click and capture whatever their hearts desire. DSLR cameras have skyrocketed in popularity and range from entry level to so-crazy-expensive-I-would-need-a-second-mortgage-to-afford-one level. Regardless of what camera you have, and what skill level you possess, memories are what we are talking about when it comes down to what’s important. Photographs, taken for any reason, by any piece of equipment and by any person is still a photograph and have the main purpose of capturing a memory.

There’s no question I’ll continue to invest in a professional when the legacy of my family and portraits are concerned, but when it comes to vacations, getaways, tobogganing with the kids, sports practice, etc. ? I’ll simply use my mobile phone or bring along my trusty point and shoot because immediate capture of what’s happening will always equal high quality, long-term memory.

When my boyfriend and I travelled to Los Cabos in October of last year I knew I wanted to take tons of photos and remember our trip, but I also wanted to make sure I was enjoying the trip. I didn’t want to be caught up in camera settings, lens choice and watching my gear like a hawk. I wanted to see something, click the little button and grab the moment, but then I wanted to physically get back INTO the moment. And that’s what I did. I can look back on the images from our trip and actually remember more of what we did and what we experienced because I wasn’t caught up in the equipment… I was living the moment as it happened, not just as it loaded onto my computer weeks later. Funny, the same can be said for being in photos and in the moment with your family; capturing real life as it’s happening as opposed to staged tripod or timer life. Something to ponder.

Hmmm… I guess there’s no way I can talk about a warm destination without sharing, is there? Didn’t think so. :)



























If you’re interested in reading the full article that spurred my little walk down memory lane, you can check it out here.

It truly is a wonderful message for everyone; no matter what side of the lens (or what kind of lens) you frequent.

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